Communications

How can I stay in touch with club members?

How can I make the most of the web?

Marketing your club

What can I do to generate publicity?

Complying with data protection

Where can I get more information?

Information Commissioner website 

runningsports: Promoting and marketing your club

runningsports: How to communicate effectively

sportsmatch guidance

Funding

School-club links

Membership

Communications

Attracting and recruiting members is one half of a club's job.  The other is retaining their interest and developing their sport. 

Of course, the primary route by which you retain members is ensuring that they have access to good facilities and plenty of opportunities to enjoy the sport at their own level. 

However, many members do not have as much opportunity to participate as they might wish, so it's vital that you keep in regular touch with them.  This way, they stay informed about the club, and you keep tempting them with more sport.

Sports clubs need to communicate with many people, often for different reasons:

• Club members and volunteers
• Members of other clubs or teams
• Parents and carers
• Technical officials such as referees, judges and umpires
• Representatives from SGBs, local authorities and local sports councils
• Local schools and other community organisations or partners
• Potential new members
• The media and sponsors

Remember, communication is a two way process that sends and receives information and can come in written, verbal or even non-verbal forms. Common types of communication ranges from telephone conservations, emails and informal face to face conversations to formal committee meetings, letters, leaflets and DVDs.